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Nicole Weichert at her desk, red hair, black jacket, pen in hand

Nicole Weichert · Essen, Germany

AI Product Owner · AI SEO

AI Product Owner for products that can be found and stay live.

I develop digital products from the first idea to day-to-day operations. I work with AI, check the result myself and decide what gets published.

  • Essen · German and English
  • AI Product Owner
  • AI SEO
  • DarkSwipe is publicly live

What I bring

Turning an idea into a real product.

I clarify what is needed, guide the implementation and stay responsible after launch.

Deciding what people actually need

How I work
I listen, sort requests and turn them into clear next steps.
At DarkSwipe
That is how a community idea became a website, an Android app and a running product.

Building with AI

How I work
I describe the task clearly enough for AI to implement it. Then I try the result myself.
At DarkSwipe
The website, app and API were developed this way and continue to grow this way.

Making public pages visible

How I work
I make sure Google and AI search can understand the public pages.
At DarkSwipe
The blog, topic pages and this portfolio are published as complete HTML pages.

Simplifying repeated work

How I work
I look for work nobody should repeat by hand every day and connect the right systems.
At DarkSwipe
Events come from DarkIndex; support and moderation work with PulseDesk.

Looking after a live product

How I work
I take in feedback, decide on changes and guide new releases.
At DarkSwipe
DarkSwipe runs publicly as a website and app and is looked after with the moderation team.

My projects

What I have built.

One large community project and three smaller tools that grew from real needs.

My main project

DarkSwipe

I wanted a better meeting place for the alternative scene. It became a public website, a community and an app on the Play Store.

darkswipe.de · Play Store de.darkmatch.app

DarkSwipe is not a presentation concept. People sign up, talk to each other, organise in groups and expect payments, moderation and support to work.

Live homepage darkswipe.de, dark design, gothic metal punk medieval
Website, live
Android app DarkSwipe Friends: dashboard, people online and bottom navigation
Android app, emulator of the published Friends app
  • My roleI decide what the product needs, write the requirements and approve changes.
  • Day to dayI work with the moderation team, handle feedback and keep the website, app and workflows together.
  • Today836 members use a platform with a feed, groups, chat, events and its own app.

Festival

Schattenplan

A festival companion for groups and donations, made for use on the grounds rather than at a desk.

Open project

Search

DarkIndex

A search engine for the scene. DarkSwipe imports suitable events and members can submit new dates.

Open project

Operations

PulseDesk

My internal tool for support, expenses and moderation. It removes repetitive admin work from the team.

Background

How DarkSwipe came to be

I am Nicole Weichert from Essen and have worked in digital products since 2010. I started in SEO. Today my focus is on products that I develop with AI.

DarkSwipe originally began as a project for a job application. I did not want to submit a presentation; I wanted to build something that could actually go online. Step by step, it became a community with a website and an app.

Today I take care of everything that moves the product forward: I decide on new features, write requirements, test changes and run the live product. AI handles the technical implementation. I work closely with my moderation team on product decisions and the day-to-day life of the community.

Questions

Short answers.

Do you write the code yourself?

No. AI writes the code. I say what gets built, and I check whether it is right.

Do you offer AI SEO?

Yes, as part of the product work. Public pages are built so Google and AI answers can read them: rendered HTML, sitemap, hreflang, structured data. Classic SEO retainers and copy assignments are not the offer.

Permanent role or project?

Both are possible. I am happy to talk about a permanent role or a suitable project.

Which projects can I look at?

DarkSwipe is public (website and Play Store). Schattenplan has its own presence. DarkIndex is proven through the events link. PulseDesk is internal.

Where are you based and how do I reach you?

Essen, Germany. [email protected]. German and English.

Contact

Start a conversation.

Would you like to build or improve a digital product with AI? Send me a message.

Write an email[email protected]